Meet the green pastures of the Azores, our origin, our DNA, choose the milk that takes you to the origin and travel to the island of São Miguel.

Nova Açores Pastagem milks are created in the excellence of the nature that surrounds us. Produced on the beautiful island of São Miguel, white in colour, with a "sui generis" aroma and flavour, Nova Azores Pastagem milks come from cows that graze freely 365 days a year, which makes them produce milk with better lipid, protein and vitamin profiles than conventional milk.

With the main objective of increasing awareness of the brand NOVA AÇORES PASTAGEM and increase the sale of the product, a competition was activated with the offer of 3 double trips to the Azores, São Miguel.

The campaign took place between September and Novemberand its communication was implemented in several online and offline communication channels, at the point of sale near the final consumer and in the media.