Inspired by the beautiful landscapes of the Azores, LACTAÇORES presents to the market the new image of Nova Açores UHT semi-skimmed milk.  Betting on innovation and differentiation, and with a strong focus on sustainability and animal welfare over the years, this new image appears cleaner, more modern and appealing.

With the statement "Give the best of Nature to those who love it most", the images of the new label image  

to the predominance of the palette of greens and blues that characterises the archipelago, also referring to animal welfare. Blue leads to tranquillity, serenity, harmony and spirituality, also symbolising water and the sky. Green symbolises nature and the fields where the animals graze, and conveys hope, freedom, health and vitality.

Produced by Unileite, an associate of LactAçores, in the beautiful island of São Miguel, white in colour, with a "sui generis" aroma and flavour and coming from cows that live in harmony with their environment, the Meio Gordo UHT Nova Açores is a pure milk, rich in calcium, proteins and source of phosphorus, with a low fat content.

"This restyling, inspired by what the best of the Azores nature has to offer, becomes more appealing and differentiating, reinforcing its brand positioning that bets on sustainability and the well-being of cows grazing outdoors, and that is reflected in the quality of the raw material and dedication of our teams and producers on the island of São Miguel," says Nuno Sousa, Commercial and Marketing Director of LACTAÇORES.

"This new image reinforces that LACTAÇORES remains faithful to its DNA, focused and committed to conquer the Portuguese for its path of innovation, quality and unique taste of its products," reinforces Nuno Sousa.

The communication of this new image will be available online, offline and at points of sale.

Keeping the genuine Azorean milk flavour, the Nova Açores UHT semi-skimmed milk offers the best of Nature and brings the Azores to the Portuguese table.